Article – What Is A Core Message?

Maybe you have never been at a loss for words when explaining what you do or what your company sells.  If that is the case, you could probably benefit from developing a formal core message just as much as someone who struggles with their pitches or a company that is unable to effectively convey its unique value propositions.

That’s because a well-crafted core message provides clarity.  Clarity makes it easy for your intended audiences to understand how you or your products can benefit them.  It is a result of targeted word choices and how those words are written or spoken to achieve maximum effect.

A core message also allows marketers and salespeople to convey important information with brevity.  Brief statements are easier for prospects, customers, connections, vendors, and employees to remember.  This characteristic applies to each statement comprising a core message as well as to the total number of statements contained in a core message.  An entire core message can consist of just a few statements depending on the variety of products or services offered.

When key benefits of your products or services are presented with brevity and clarity, they become inherently memorable.  Humor or clever wordplay is not needed to create memorable statements when brevity combined with clarity punctuates pitches, value propositions, and other communications.

In summary, the key elements of an effective core message are brief, clear, and thus memorable statements.  Understanding just this one simple rule enables anyone to develop more persuasive language for promoting and selling products or services of any kind.  But, you won’t have to figure out how to achieve this on your own.  I will explore this aspect of core messaging in future columns, podcasts, and video presentations.

Structure

However, there is more to creating a good core message than just these characteristics.  Structure is also important because it makes the statements that comprise a core message fit together in a logical manner.  This creates seamless segues from one statement to the next.  Structure also allows messengers to choose which statements are important to convey in different situations and for distinctive purposes.  I will also share more information about structure in future columns and media posts.  In fact, the first episode of my video series explains proper core message structuring and it will soon be published on YouTube.

Foundation

Another important part of creating an effective core message is establishing a solid foundation on which it can be built.  This includes research of competitors’ messages, customers’ perceptions, experiences of stakeholders, and language customary to targeted markets.  This will also be the subject of future content published on the GenerateSales.com media stream.

So, if you find it easy to talk about what you do or sell, consider how brief, clear, and memorable pitches and value propositions can make your messages more persuasive.  You can achieve better results from your marketing, networking, and sales efforts by remembering this fundamental guideline.

Would you like to learn more about persuasive core messaging?  You can follow me by subscribing to the GenerateSales.com email alert list administered by MailChimp or by connecting to my social media pages listed below.

Thank you for reading.

Connect with David Sahd on LinkedIn and Facebook.

#coremessage #marketing #sales #persuasion #clarity #brevity #memorable