The Core Message

The Business Development Peer Group is designed to help boost results for people with business development responsibilities, including: Owners or managers guiding marketing and sales teams Professionals growing their practices or territories Individuals building their referral pipelines and improving their selling skills Entrepreneurs starting new enterprises or going to the next level All of David…

This episode honors the 159th anniversary of The Gettysburg Address.  It reveals the powerful lessons that Abraham Lincoln provides about persuasive and lasting messaging through a little-known background story surrounding that speech.

Maybe you have never been at a loss for words when explaining what you do or what your company sells.  If that is the case, you could probably benefit from developing a formal core message just as much as someone who struggles with their pitches or a company that is unable to effectively convey its…

Thank you for checking out my brand-new podcast.  In this first episode, I discuss what the podcast is about while emphasizing that brevity is a hallmark of all good communication.

If you operate on the frontiers of the free enterprise system, this media stream could help you find your next great idea or inspiration.